Willem van den Hoed  graduated from the Architecture faculty of the Delft University of Technology.

He established his own architecture-practice in 1998 and built several projects in the Netherlands. Since 2006 he started to design and build photo-works instead of buildings. Using hundreds of photographic fragments to create a highly detailed reality. The photo-works are strongly inspired by the existing surroundings but are otherwise subjective new creations not unlike film-sets.

Since 2002 the works have been shown at several museums and galleries in The Netherlands and Germany as well as at numerous art fairs in The Netherlands and Japan.